SEO tip: heading structure
Headings on your site will have a massive impact on your Google rankings. They are essentially used for judging the relevance of your page for certain keywords so getting these wrong can rankle everyone’s favourite search engine and set you back a ways.
If you’re using Wordpress or a similar publishing platform, in your text editor you’ll often find a dropdown with a bunch of different heading styles in and they’ll be called Heading 1, Heading 2, all the way to Heading 6.
These do more than just help the text look pretty. What they also do is to help the publishing platform render the text using the correct HTML heading tag. They allow you to organise the content into different sets and subsets with everything falling under the Heading 1 tag.
Think of the Heading 1 as your title or headline. This should only be used once per page. Everything else should follow on numerically from that point on. Heading 2 will contain Heading 3 and Heading 3 will contain Heading 4 and so on in order of relevance to your content.
Dos and Don’ts
- Don’t choose the heading number based on which design you like the best
- Don’t use Heading 1 more than once on your page
- Do use headings to structure your page content
- Do use headings to label sections of your content